Creative Lead & Digital Designer, Midlands, UK
Senior creative lead and digital designer with over 13 years of experience. I've worked with brands from B2B tech to luxury retail, including Canyon Bicycles, Microsoft Xbox, Mitchel & Co., and Rhino Interiors Group.
I design brands, websites, digital products, and lead full campaigns, across both agency and in-house creative leadership.
Visual identity & award-winning website redesign for a leading commercial workplace consultancy. Web Excellence Award winner.
Luxury e-commerce redesign for Birmingham's Jewellery Quarter master jewellers, 82% sales uplift.
Brand evolution from Hookd to Lickd, a pre-cleared music licensing platform for video creators, backed by major label partnerships.
Interactive Strava-powered campaign, 10,000 personalised infographics in the first five days of launch.
B2B AdTech brand elevated from basic Squarespace to EMMA Award-winning exhibition presence.
UX redesign and national billboard campaign, conversions lifted from 22% to 59% in Q1.
Brand identity and awareness campaign for one of the UK's leading blood cancer charities, driving donations and patient support.
I'm a graphic and digital designer based in the Midlands with over 13 years of experience across brand identity, UX/UI, web design, campaign and motion.
I've spent the last seven years as part of a full-service creative agency, leading design across strategy, brand and digital. Over that time I've worked with global brands like Canyon Bicycles and Microsoft Xbox, alongside UK charities, B2B SaaS companies and luxury retailers.
I specialise in making design decisions that are both visually compelling and commercially effective. Outside work: committed cyclist, Formula 1 follower, and three rescue cats courtesy of Cats Protection.
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